Extending the identity and designing the website of a D2C training app.
completed at studio simpatico
I extended the Caliber Fitness brand, designed and directed their new website, and created a UI kit for the Caliber mobile app.
A modular, yet branded and dynamic web design system.
After extensive interviews with the Caliber Fitness team, it was revealed that new website should portray the grit and effort required for strength training. As a result, the design features bold and high-contrast colors and typography.
The modular site design makes it easy for the Caliber Fitness team to quickly create new pages and posts, but it retains the dynamic, animated design elements that are found throughout the evergreen pages.