Branding a boutique importer and distributor of tropical ingredients.
completed at studio simpatico
I created the Sweet Origins brand, established brand guidelines, and designed their website and print collateral.
Striking the balance between premium and approachable.
Sweet Origins is built on the premise of sourcing and importing only the highest quality ingredients. Simultaneously, it is a small, family-run company with strong ties to local communities in areas where they source ingredients. Thus the challenge was to create a brand that embodies both of these qualities.
The logo’s badge aesthetic is approachable but also works as a seal of quality, giving the user a sense that Sweet Origins has approved of the integrity of these ingredients. Lastly, the logo comes in varying color versions inspired by Sweet Origins ingredients themselves.