The Kurt Weill Foundation
Rebranding the foundation dedicated to preserving the legacies of Kurt Weill and Lotte Lenya.
completed at studio simpatico
I directed and designed the new visual identity for The Kurt Weill Foundation and led the extension of the new branding to an updated website and content management system.
Capturing the spirit of Kurt Weill through a logo redesign.
An artist’s signature comes at the end of a score. It signifies not just the completion of a composition, but the link between the work and its author. Kurt Weill is a concise name; combined with Weill’s unique writing traits, it translates well to a graphic element. Additionally, the revised logo retains the equity around the original logo.
The work on the logo began with a close examination of the typography Kurt Weill’s signature.
A website as extensive as Kurt Weill’s body of work.
Given the breadth of Kurt Weill and Lotte Lenya’s works as well as the variety of information available from the foundation, the website features a wide range of rich, interactive media modules. Mega menus as well as secondary navigations are used to create a comprehensible experience throughout the site.