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Sweet Origins
Branding a K–12 charter school based in the Bronx.
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Muscle & Fitness
Muscle & Fitness Transforming a bodybuilding publication to a lifestyle brand. Web Design Visual IdentityClient Management I led the redesign of the website for Muscle & Fitness based on a company-wide repositioning. When the project began, Muscle & Fitness had already repositioned to become ‘M&F’ in the hopes that the abbreviated name would shift the […]
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Caliber Fitness
Caliber Fitness Extending the identity and designing the website of a D2C training app. Visual Identity Web DesignClient Management I extended the Caliber Fitness brand, designed and directed their new website, and created a UI kit for the Caliber mobile app. A modular, yet branded and dynamic web design system. After extensive interviews with the…
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Blockdaemon
Rebranding the foundation dedicated to preserving the legacies of Kurt Weill and Lotte Lenya.
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Fireblocks
Fireblocks Branding the world’s leading digital asset custody, settlement, and issuance provider. BrandingWeb DesignPrint & OOH Visual IdentityDigital MarketingClient Management I directed and designed the Fireblocks brand from the ground up, and provided creative across all touchpoints. I managed the client and their design and development requests as the company grew from a startup to…
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Harmless Harvest
Harmless Harvest In an industry saturated with palm trees and paper straws stuck into coconuts, Harmless Harvest had to stay humble to the consumer but stand out on the shelf. BrandingTypographyPackaging Visual IdentityIllustrationPrint I created the original Harmless Harvest brand and designed the first ever set of Harmless Harvest SKUs to be released. Hands are…
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SeeHer
SeeHer A new website for the initiative to accurately portray women and girls in marketing, advertising, media, and entertainment. Web Design Visual IdentityClient Management I directed and designed the new website for SeeHer and created a visual identity based on their existing logo. From a logo to a visual language. SeeHer’s impact goes beyond the…
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Nuasin Next Generation Charter School
Branding a K–12 charter school based in the Bronx.
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The Kurt Weill Foundation
Rebranding the foundation dedicated to preserving the legacies of Kurt Weill and Lotte Lenya.
