2013
Release the Kraken
A larger-than-life OOH campaign for Kraken Black Spiced Rum.
Kraken Black Spiced Rum is dark and mysterious like its namesake. The brand's narrative revolves around the sheer power, scale, and mystery of the beast.
To release the Kraken and bring Steven Noble's incredible etching to life, we devised an OOH campaign where the Kraken reaches out of the artwork to show the world its menacing power.
Featured in:
The Kraken claims another painter in Denver, CO.
The Kraken strikes in Portland, OR.
Two more in the clutches of the Kraken in Chicago, IL.
