2020
SeeHer
A digital home for the initiative to accurately portray women in advertising, media, and entertainment.
SeeHer is an initiative of the Association of National Advertisers whose mission is to ensure the accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem.
The SeeHer homepage.
The (re)Frame as a Design Element
Derived from the SeeHer logo, the frame became a central design element in the website's visual language, acting as a metaphor for reframing the portrayal of women in marketing and media.
Subtly incorporated throughout the content blocks, these frames not only allude to the brand narrative but help create visually cohesive page layouts.
Featured pages from the SeeHer website.
Featured pages from the SeeHer website at mobile breakpoint.
Featured content blocks.
