2013
Harmless Harvest
A humble yet unique visual identity and package design for the first ever 100% Raw Coconut Water.
Harmless Harvest began as a small team dedicated to sustaining wild ecosystems by working with native communities to grow and harvest exotic super fruits. Using these ingredients, Harmless Harvest sought to create a series of raw beverages that treasure the relationship between these fruits and the communities who grow them.
Original package design and artwork for Harmless Harvest 100% Raw Coconut Water.
A Brand Built by Hand
Hands are one of the most familiar and expressive parts of the body. Much of human interaction is based on hand gestures and passing things from hand to hand.
For Harmless Harvest, hands became the essence of the packaging, evoking the sense that a fresh-picked fruit grown out of humble beginnings is being handed to the consumer. No additives, no processing, just raw fruit.
Package artwork for two additional SKUs from Harmless Harvest.
We like that they’ve taken a different approach than what’s already out there, using a plain white box whose front panel is covered with hand drawn illustrations and lettering. This gives the product an artisanal feel that’s not found in any other product out there.
Branded t-shirt.
Branded drink coasters.
An Organic and Authentic Identity
Harmless Harvest needed an approachable visual style that emphasized the purity of the ingredients.
I created Harmless Sans based on hand-drawn letterforms to compliment the custom illustrations used throughout visual assets. These brand elements work together to establish an organic and authentic visual language that stands out against the beach and coconut cocktail imagery commonly found on coconut water packaging.
Harmless Sans type specimen.
Package design and artwork for Harmless Harvest Wild Functional Gelatos.
Featured illustrations used throughout packaging and marketing materials.
Printed communications detail.
Silkscreened promotional tote.
