2023
SPARK '23
Creating a vibrant and scalable brand for Fireblocks’ annual global user conference, SPARK.
SPARK is Fireblocks’ annual user conference — a three-day blockchain event that fosters discussion and innovation among Fireblocks customers and blockchain leaders, showcases upcoming product features, and places Fireblocks in the spotlight of the blockchain industry.
Branded lobby of the Hilton Tulum Riviera Maya Resort: the first brand touchpoint for event guests.
Featured branded apparel.
Beach stage branding detail.
A Uniquely Versatile Visual Language
The primary requirements of the SPARK brand were that it alludes to the corporate Fireblocks identity and is easy to update for subsequent years and locations. During a venure visit to the Hilton Tulum Riviera Maya Resort in Tulum, Mexico, I was inspired by the hotel's architecture as well as the local vibrant color palette of the region.
The resulting brand identity is rooted in the corporate Fireblocks identity, but allows for greater emotional expression and personality. A well-defined, scalable design system provides the capability to create unique variations for upcoming years and locations by simply editing global components and styles.
Selected pages from the SPARK brand guidelines.
Beach stage and display branding detail.
Beach stage branding detail.
Building Hype
In the months leading up to SPARK, we executed a strategic social media and display ad campaign to bolster ticket sales and create hype for the event.
The Brand Comes Alive
Event branding truly comes alive in the interactions between the attendees and the branded environment. We ensured that the SPARK brand was imbued in each attendee experience, from the conference stages to the hotel room drops.
Attendee badge.
Attendee badge detail.
Custom resort and conference hall map.
Featured t-shirt.
Color-coded lanyards.
Silkscreened event tote.
T-shirt and lanyard detail.
Welcome brochure as part of room drop.
Branded cushions placed throughout socialization areas.
Selected stickers.
Silkscreened attendee notebook.
SPARK in the Night Sky
We created a detailed storyboard for a drone show on the first evening of the event, and collaborated with a local vendor to execute it. For ten minutes, 150 drones lit up the night sky in spectacle to welcome all attendees and mark the beginning of SPARK.
Featured drone show storyboard pages.
